I created a design system based on the concept of an icosahedron. Each sub-channel is represented by colour and the whole channel is brought together through shape. The benefit of using a shape was that I could take advantage of both the 2D and 3D aspect of it, making reference to paper, origami and crafts. The triangle component could be adapted infinitely across different spaces, to build elements, icons, signage and even typography making the brand 100% scalable in the future.