InfoAnalytics:
Data Intelligence Consultancy
Nagivating the unknown territory of the future of data through a modular, flexible identity system.
InfoAnalytics is a Barcelona-based data intelligence consultancy that helps businesses make smarter decisions through advanced analytics, AI, and business intelligence solutions. I was commissioned to create a full visual identity that would reflect their expertise, clarity, and trustworthiness, while also standing out in a highly technical field.
We reworked their brand strategy and developed a visual system that reflects the clarity they bring to complex data. Something structured, but flexible. Scalable, but easy to use.
Starting from the original logo, we created a modular design system shaped around the idea of data as a visual landscape that is familiar, but often abstract and always much simpler than it seems at first glance.
Client:
InfoDirect
Sector:
Data analysis
Services:
• Branding
• Brand strategy
• Web design
"We visualise data as a vast, undiscovered landscape. Analysts navigate this landscape, finding patterns and insights like explorers in uncharted territory."
Based in Barcelona, made in the UK, working 
Services
Branding & strategy
Live visuals
Presentation design
Web design
Socials
Do you need design services for a growing business? 
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just say hello 
Fonts: Lastik by That That Type
Poppins by Indian Type Foundry, Jonny Pinhorn
© Hayley Cantor ☞ 2012–2025 | Latest update: April 2025 